Introducing LandlordHQ: The Operating System for Small Landlords
At MarLuna Studio, we build web and mobile products for real problems. Our latest project, LandlordHQ, is one we’re genuinely excited about — and we want to share why.
The Problem
There are an estimated 10 million independent landlords in the United States managing 1 to 5 rental units. Every property management software product on the market was built for operators with 50+ units: complex, expensive, and packed with features a small landlord will never use.
Today, a small landlord manages their properties through a patchwork of text messages, spreadsheets, voicemails, and memory. When things fall through the cracks — and they do — the result is angry tenants, deferred repairs, missed tax deductions, and legal exposure.
What We’re Building
LandlordHQ is a property management platform built exclusively for independent landlords with 1 to 5 rental units. One app that covers everything: maintenance requests, rent tracking, tenant communication, lease storage, expense tracking, and more — replacing the chaos with a calm, organized system anyone can learn in under 10 minutes.
Both the web app and mobile app (iOS & Android) are first-class clients with full feature parity. This is not a “web app with a companion mobile app” — the landlord can run their entire operation from their phone.
“Run your rentals in minutes a day, not hours.”
A Few Things We’re Proud Of
Tenant portal with no login. Each unit gets a permanent, shareable link. Tenants submit maintenance requests, upload photos, and message their landlord — no account, no app, no friction. Any tenant can submit a request in under 2 minutes on a phone.
AI message parsing. Landlords already receive maintenance reports by text. Our AI feature (powered by Claude) lets them paste a WhatsApp or SMS message and automatically pre-fills a maintenance request form — unit, category, urgency, description. No change to tenant behavior required.
Priced for the market. At $2.99/unit/month with a free tier for 1 unit, the value has to be obvious in week one. That constraint keeps us honest about what we build.
Tech Stack
We’re building LandlordHQ on Next.js 14 (web), React Native with Expo (mobile), and Supabase for the backend — a monorepo architecture with shared types and utilities across platforms. Billing is handled by Stripe on web and RevenueCat for mobile IAP.
What’s Next
We’re targeting an 18-week build to public launch. The first milestone is the core tenant portal and maintenance workflow. If you’re a landlord with 1–5 units and want to be an early tester, we’d love to hear from you.